What is Asset?

An asset is any form of visual content, such as photos and videos, that can be used to promote a product or brand.

Assets are often created and managed by marketing or creative teams, and are used across a variety of channels, including websites, social media and advertising.

By understanding the role of assets in photography, marketers and creative teams can create effective and engaging content that resonates with their audience.

Assets, particularly in the context of digital files and resources, are commonly stored in a Digital Asset Management (DAM) system. A DAM system is a centralized repository, which allows easy access, sharing, and retrieval of assets by members of the team.