Product photography glossary

An asset is any form of visual content, such as photos and videos, that can be used to promote a product or brand.

Aspect ratio is the proportional relationship of width and height in an image or video frame.

A banner image is a horizontally oriented photo of a product with empty space on the left and right sides. This allows the image to be used in the header banner area of the client's ecommerce website.

A backdrop in ecommerce photography refers to the background surface or scene that is used behind the product being photographed.

A close-up shot refers to an image that is tightly framed and cropped to show an extreme close-up view of a product.

Composition refers to how the various elements within a photographic or video frame are organized and presented.