Amazon Product Launch Guide: Product Ranking Tips for 2024

Gear for success in 2024 with this product launch guide for Amazon and get more sales.
Content Writer
Sanketee Kher
January 25, 2024
Product Launch Guide for Amazon
If you’re looking to step into the vast world of Amazon selling, remember that having a fantastic product alone isn’t the key to success anymore.

It’s a complex combination of smart strategies, compelling content, and innovative approaches that engage potential customers, setting you apart in this competitive marketplace.

In this product launch guide, we'll dive into the crucial steps to successfully list your products on Amazon.

Table of Contents:

Product launch guide for Amazon: Understanding the algorithm

Understanding the Amazon A9 & A10 algorithm can significantly impact your business growth. Simply put, the A9 Algorithm is the system Amazon uses to decide the order in which products appear in search results. It’s similar to Google’s search algorithm, with a strong focus on keywords to determine which products align best with a user’s search query.

On the other hand, the A10 algorithm is the updated version of the Amazon search engine that helps the most relevant, popular, and highly ranked products stand out.

Both Amazon algorithms take internal signals such as relevant keywords, sales history, and conversion rates into account to determine search rankings.

But, while A9 is more focused on the above-mentioned metrics, A10 also considers off-site data to determine relevance and engagement while ranking listings. This includes source traffic and social media mentions.

However, the A9 Algorithm has a unique characteristic: it places significant emphasis on sales conversions. Since Amazon’s objective is to promote products that are more likely to be purchased, products with a strong sales history and high conversion rates are given priority in the ranking.

This process is cyclical — higher-ranked products tend to attract more traffic, resulting in potentially higher sales, which, in turn, can boost their ranking even further. Hence, optimizing your product listings for better conversions is crucial, and using the right keywords is integral to this process.

To ensure your product gets visibility, it’s essential to incorporate relevant, high-volume keywords in your listings. Use tools like MerchantWords to research high-search-volume keywords. Begin by brainstorming the phrases your potential customers might use, and use the keyword search tool to find the most popular terms.

Remember, though, relevance is key.

Incorporating unrelated high-volume keywords might get you visibility, but not with the right audience. Similarly, don’t overlook lower-volume keywords with less competition. Sometimes, ranking first for a less-searched term can be more advantageous than having a lower rank for a high-volume keyword.

What factors influence Amazon’s A10 algorithm?

  1. Sales History: A product with a consistent sales history is more likely to rank higher on Amazon.
  2. Organic Sales: Sales generated from organic search results on Amazon are considered strong influencing factors in the Amazon SEO algorithm.
  3. Seller Authority: Various seller metrics like feedback rating, how long you’ve been selling on Amazon, and how effectively you handle product returns contribute to your seller authority on Amazon.
  4. Impressions: The more your product is viewed, the better your organic ranking. This includes impressions on Amazon, partner sites, or affiliate programs.
  5. Click-Through Rate (CTR): A compelling product title and image can significantly increase your CTR.
  6. Internal Sales: Sales generated within Amazon that exclude search results, such as those bought from the ‘frequently bought together’ section, greatly influence your search rankings.
Product Launch Guide for Amazon
7.Conversion Rate: The ratio of the number of customers visiting your product page to the number who buy your product. The higher the conversion, the better the ranking.
8. Off-Site Sales: The latest addition to the A10 algorithm, off-site sales, has proven more effective than PPC in driving keyword ranking and garnering more reviews.

Use captivating product descriptions and content for product listings

Once a customer lands on your product page, your product description is your prime opportunity to convert interest into a purchase. It needs to be more than a technical specification list; it should tell a compelling story about your product that resonates with your customer.

Use language that your target customer can relate to in product descriptions

Product Launch Guide for Amazon
Make it easy to read with clear headings and bullet points like Minimalist. Remember, honesty is always the best policy. Ensure that the description accurately represents what the customer will receive.

Use high-quality hyperrealistic CGI product images & videos

new product launch on Amazon
Leveraging high-quality hyperrealistic CGI product images (like Yasso) and videos can significantly enhance your Amazon listings. Amazon allows you to upload up to nine images for each product, but remember that only the first six or seven (depending on whether your listing includes a video) will appear on your live listing.

By incorporating CGI product content, you can revolutionize your product showcase. It allows you to display your product from various angles, highlighting different features and even situating it in diverse scenarios that your target audience would find relatable.

In addition to the primary product images, consider adding eye-catching graphics and text to the supplementary images. This strategy can help maintain customer interest and provide additional information about your product. This space allows for creativity, so don't hesitate to incorporate fun, unique backgrounds and your brand logo.

Remember, information-driven content like infographics, informative text, and comparisons or size charts can be very beneficial. They provide vital information that can influence the customers' purchase decisions, thereby enhancing conversion rates.

Conduct keyword research

The next priority in our product launch guide for Amazon is keyword research. Invest time in identifying the most important keywords in your niche and understanding what your target market is looking for while searching on Amazon. The right keywords will get the Amazon algorithm to notice you in the sea of listings, rank you higher, and maximize your new launch’s revenue potential.

Tracking impactful keywords manually is a long-drawn task. To simplify the process, we recommend opting for solutions like Ahrefs or Helium 10. These platforms offer keyword research tools that can generate the best keyword suggestions for your new product launch on Amazon. You can save time and effort and focus on refining your Amazon product launch strategy.

Once you find the right keywords, add them to your product description and listing title. Don’t forget to measure their performance over time.

Run A/B testing

Once you settle on the product descriptions and images for your Amazon product launch strategy, you need to identify which versions bring you the best results. Run live Amazon A/B tests and collect and measure metrics like click-through rates and conversion rates.

Remember, the most effective combination may change over time. So make sure you alternate variables such as pricing, main image, and comparison charts daily for at least two weeks.

Offer competitive price

No matter how good your product is, chances are that Amazon has hundreds of alternatives listed already. So, to make your new product launch on Amazon successful, your goal should be increasing your initial demand.
CGI product content
The best way to get such traction? Offering competitive pricing like Glossier. You may not make a lot of profit through this, but discounted prices will maximize your sales and get you noticed.

However, offering too steep of a discount is also not a good idea. It may just attract people looking for a quick bargain, buying your product, and forgetting your brand. Your goal of adding competitive pricing to your Amazon product launch strategy is to establish a certain brand recognition.

So, be strategic about your discounts. You can run giveaways and leverage influencer marketing to promote your new product launch on Amazon. Instead of just giving a flat-out discount, offer complimentary rewards and incentives with their first purchase from your Amazon listing. This will build loyalty and keep the buyers coming back for more.

Set up PPC campaigns

The next step in our product launch guide for Amazon is to set up initial PPC campaigns. Amazon PPC is an advertising model that amplifies your newly launched products, drives more traffic to your listings, and enhances your organic ranking on the platform.

You can create ad campaigns for their products, and Amazon will charge you a small fee every time someone clicks on it.

While aggressive PPC campaigns may seem expensive at first, they can do wonders to increase the visibility of your new product. Consider attaching your PPC ads to one of your popular Amazon listings with good reviews. It will let you target customers who are already interested in your products and better your chances to sell the new items.

You can target the top 20 to 25 ASINs (Amazon Standard Identification Numbers) in your niche. If you have a budget crunch, start by targeting one primary keyword for every campaign. If it gets too expensive, try targeting 3 to 4 long-tail keywords. You must also ensure that your ad copy is relevant to your target audience, as this will help you get a good click-through rate.

Amazon product launch checklist

Follow this Amazon product launch checklist to get started:

Market Research

  • Identify target audience and analyze competitors.
  • Validate demand for the product.

Product Listing Optimization

  • Create high-quality images and compelling titles.
  • Use relevant keywords and highlight key features.

Pricing Strategy

  • Set competitive prices based on research.
  • Consider launch discounts or promotions.

Inventory Planning

  • Ensure sufficient stock and optimize fulfillment.

Amazon Seller Account

  • Register as a seller on Amazon.

Launch Promotion

  • Plan and execute launch promotions.
  • Utilize social media for visibility.

Amazon PPC Campaign

  • Set up targeted PPC campaigns.

Monitoring performance

  • Monitor sales, customer feedback, and reviews.
  • Respond promptly to inquiries.

Post-Launch Optimization

  • Gather and respond to customer feedback.
  • Optimize PPC campaigns based on performance.

Legal and Compliance

  • Ensure compliance with Amazon's terms.
  • Protect brand with trademarks and address intellectual property issues.

New product launch on Amazon? Try Commerce3D!

Amazon product launch strategy
Taking the leap to launch a new product on Amazon, a marketplace known for its preference towards items with a proven sales track record, can be daunting.

In this competitive market, your new product requires an edge to break through the noise and grab customer attention. If you use high-quality product photos and follow our suggestions in this product launch guide for Amazon, your new product will be a hit in no time.

By employing high-quality, hyperrealistic CGI visuals with Commerce3D, you can craft an engaging narrative around your product that captivates shoppers and increases conversions. Seize the opportunity to differentiate your brand and make a memorable debut on this platform. Embrace the magic of CGI, let your product tell its unique story, and watch your business grow.

Book a demo with us today!
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