Guide to Pinterest Ad Specs: Pinterest 2024 Image and Video Requirements
In this guide, we share Pinterest ad specs for images and videos so you can reach and attract your target audience easily.
Content Writer
Sanketee Kher
February 5, 2024
Confused about the Pinterest ad specs? Look no further.
Pinterest is not set up to be traditionally interactive, viral, or influencer-driven like the other social media platforms. However, the platform has immense potential due to its uniquely curated content and monthly 482 million user traffic.
Pinterest functions like a visual search engine and pinboard of curated images, GIFs, and videos. Thanks to the quality and variety of content available on Pinterest, it’s become a haven for collecting ideas, creating mood boards, and finding references for any topic.
With the right Pinterest image ad specs, you can boost your product sales on this platform.
Pinterest is not set up to be traditionally interactive, viral, or influencer-driven like the other social media platforms. However, the platform has immense potential due to its uniquely curated content and monthly 482 million user traffic.
Pinterest functions like a visual search engine and pinboard of curated images, GIFs, and videos. Thanks to the quality and variety of content available on Pinterest, it’s become a haven for collecting ideas, creating mood boards, and finding references for any topic.
With the right Pinterest image ad specs, you can boost your product sales on this platform.
Table of Contents:
Table of Contents:
Why Pinterest is important for brands
Pinterest is so lucrative as an advertising platform because so many users save products and services to their boards, intending to buy them.
Pinterest users (‘Pinners’) rely on the tool to brainstorm project ideas and make plans. 80% of weekly users discover fresh brands and products on Pinterest. And businesses can leverage this by marketing on the platform with the correct Pinterest ad specs.
Since it’s an image-forward platform, your product images and clips could feature on relevant users’ homepages as promoted content. The competition is high, so you must adhere to Pinterest ad specs and striking aesthetics.
With remote ad-shooting and CGI product photography options, you can generate relevant and high-quality image pins that fit right in.
Pinterest offers a whole new world of users heavily motivated towards pinning and buying their favorite items. So, let’s dive into how you can use Pinterest ads specs correctly to make the most of these users.
Pinterest users (‘Pinners’) rely on the tool to brainstorm project ideas and make plans. 80% of weekly users discover fresh brands and products on Pinterest. And businesses can leverage this by marketing on the platform with the correct Pinterest ad specs.
Since it’s an image-forward platform, your product images and clips could feature on relevant users’ homepages as promoted content. The competition is high, so you must adhere to Pinterest ad specs and striking aesthetics.
With remote ad-shooting and CGI product photography options, you can generate relevant and high-quality image pins that fit right in.
Pinterest offers a whole new world of users heavily motivated towards pinning and buying their favorite items. So, let’s dive into how you can use Pinterest ads specs correctly to make the most of these users.
How to use Pinterest ads in your social media strategy
Pinterest doesn’t look or function like Instagram or Facebook. However, it has content formats that businesses can economically leverage.
According to a Forbes article, where mobile marketing is concerned, you would spend less on Pinterest ads than on other social media platforms. That’s why brands are flocking to Pinterest.
According to a Forbes article, where mobile marketing is concerned, you would spend less on Pinterest ads than on other social media platforms. That’s why brands are flocking to Pinterest.
Take Fenty Beauty’s Pinterest profile. This is among a list of Pinterest ad examples where the brand profitably leverages marketing on the platform. The brand’s Pinterest profile has 30.8K followers and 3.3 million monthly views. Apart from tutorials and user-generated content, the profile has loads of impactful product visuals with shopping links.
So, here are some quick steps to get you started:
So, here are some quick steps to get you started:
- You can use promoted standard pins for advertising if you’re new to the platform, as they’re the easiest to set up.
- Once you identify your target demographic, use specific keywords to target user interests.
- Your products and services will be visible to interested users via highly impactful visuals, the boost the promoted ad pin will get, and the relevant keywords.
- The visual is everything where Pinterest is concerned. So, ensure the images and videos you use match Pinterest ad specs, are appealing, and follow the vibe of similar highly-searched items.
- Once you’re confident with image pins, you can try other formats like carousels and Pinterest video ads.
Pinterest image and video ad formats and requirements
Pinterest has provided detailed guidelines on the ideal Pinterest ad specs and video formats, along with pointers for adding relevant tags and descriptions. Create image or video pins you want to add to Pinterest as per these requirements.
One feature that applies across all types of images (organic or promoted) is the overlay.
Pinterest adds a 4% opacity black overlay to pins with a white background, in the light mode of the application.
One feature that applies across all types of images (organic or promoted) is the overlay.
Pinterest adds a 4% opacity black overlay to pins with a white background, in the light mode of the application.
For images with a black background, a 10% opacity white layer is added on the creative, in the app’s dark mode.
Note: Not all regions have the feature of Pinterest video ads, showcases, and business accounts. However, your business can still use Pinterest to market products and services using well-crafted standard pins that can be promoted by affiliate profiles or organically.
Here is a list of different standard and ad pin type-specific requirements with Pinterest ad examples.
Here is a list of different standard and ad pin type-specific requirements with Pinterest ad examples.
Standard ad image pins
Standard ad pins have just one image and can generate impressions naturally or through paid ads. The Pinterest image ad specs are similar to regular/organic pins.
- Left: 65 px
- Right: 195 px
- Bottom: 790 px
Note: Shopping ads, which let users buy products they find on Pinterest, also follow the same specifications as standard image ads. Below is one of the Pinterest ad examples using the shopping option.
- File type: PNG or JPEG
- File size: maximum 32 MB in-app and 20MB for desktop
- Title: maximum 100 characters
- Textbox: maximum 250 characters
- Descriptions: maximum 500 characters
- Aspect ratio: 2:3 (1000 x 1500 pixels)
- Safe zones:
- Left: 65 px
- Right: 195 px
- Bottom: 790 px
Note: Shopping ads, which let users buy products they find on Pinterest, also follow the same specifications as standard image ads. Below is one of the Pinterest ad examples using the shopping option.
Standard ad video pins
Like image ads, standard video ads have similar size requirements as regular pins. Pinterest video ad specs guidelines also specify best practices for ideal video length and music add-ons (from the Pinterest music library).
- File type: MP4, M4V, or MOV
- Encoding: H.264 or H.265
- File size: maximum 2GB
- Length: 4 seconds to 15 minutes (recommended 6 – 15 seconds for ads)
- Aspect ratio: taller than 1.91:1 and shorter than 1:2 (recommended square 1:1 or vertical 2:3, 4:5, and 9:16)
- Safe zones: same as above
- Title: same as above
- Textbox: same as above
- Descriptions: same as above
Idea pins
These ads are a relatively new feature introduced by Pinterest in 2021. Idea pins and ads are ideal for storytelling and higher interaction with users.
You can have a set of different images or videos in one idea ad pin or just one tutorial-like video, as shown in the Pinterest ad example below
You can have a set of different images or videos in one idea ad pin or just one tutorial-like video, as shown in the Pinterest ad example below
- File type:
- Videos: MP4, M4V, M0V
- Encoding: H.264 or H.265
- File size: 1 GB (2GB maximum) for Android and iOS, 100MB for web
- Video length: 5 minutes
- Aspect ratio: 9:16
- Safe zones: same as above
- Title: same as above
- Textbox: same as above
- Descriptions: same as above
Showcase ads
These are multi-layered ads that have cards with features. You can list 3 features with external links leading to more media and content on each card. Showcase ads are only available to paid campaigns.
The Pinterest image ad specs for showcases help you frame the content to draw attention to the product or service and highlight its merits.
- File type:
- Videos: MP4, M4V, M0V
- File size: maximum 32MB
- Video length: 3 to 60 seconds
- Resolution: 1000 x 1500 pixels (full-bleed and or full-screen images and videos)
- Aspect ratio:
- Card: 2:3
- Feature: 1:1 static
- Quantity:
- 1 to 3 features per card
- Safe zones:
- Left: 65 px
- Right: 195 px
- Bottom: 440 px
- Text overlay: 10 words
- Features: 30 characters
Quiz ads
The quiz ad feature lets you post questions with multiple-choice answers. Users can interact with and respond to these quizzes. You can link external content, like your services or products, to the quiz result.
Use DEI and bold photography as part of the recommended Pinterest ad specs here.
- Videos: MP4, M4V, M0V
- Results pin: 2:3
- File type:
- Videos: MP4, M4V, M0V
- File size: maximum 32GB
- Video length: 3 to 60 seconds
- Resolution: 1000 x 1500 pixels (full-bleed and or full-screen images and videos)
- Aspect ratio:
- Results pin: 2:3
- Quantity: maximum of 3 results pins and one title pin
- Safe zones: same as Showcase ads
- Title: maximum 100 characters
- Text overlay: maximum 10 words
- Questions: up to 96 characters
- Answers: up to 48 characters
- Results: maximum 100 characters in title and 500 in description
Collection ads
These ads have one larger image (hero/main creative) on the top and three smaller ones (secondary) below. Tapping a collection ad will open up the main creative in fullscreen mode, where you can also display up to 24 smaller related images.
The Pinterest video ad specs here are similar to showcase ads.
- Video: MP4, MOV, or M4V (main creative)
- Video: shorter than 1:2
- File type:
- Video: MP4, MOV, or M4V (main creative)
- File size: 10 MB for the image and up to 2GB for the video
- Video encoding and length: H.264 or H.265 and 4 seconds to 15 minutes
- Aspect ratio:
- Video: shorter than 1:2
- Title: up to 100 characters
- Description: up to 500 characters
Carousel ads
These allow users to swipe through multiple ‘cards or frames’ and can only contain static images, not videos. Use Carousel ads to display different aspects of your product or service on each card.
- File type: PNG or JPEG
- File size: maximum 20 MB per image
- Quantity: 2 to 5 cards in each carousel pin
- Aspect ratio: 1:1 or 2:3
- Title: up to 100 characters
- Description: up to 500 characters
Create using Pinterest ad specs to reach shoppers
When users see something beautiful, they are often willing to pay for it. Compared to other platforms, pinners pay up to 40% more for items they like on Pinterest. So, your business or brand needs to market on Pinterest to leverage these ‘super shoppers.’
Being a visual repository filled with gorgeous images, you need to put your best foot forward when uploading ads with your products. Apart from following Pinterest image or video ad specs, use professionally crafted hyper-realistic CGI imagery. This helps customers identify with the product and picture themselves using it.
These are made with state-of-the-art 3D technology and can enhance your brand image, helping you connect with relevant audiences. In the long run, it also saves time and is more cost-effective.
You can check out the packages Commerce3D offers to help you create striking product imagery that works with Pinterest ad specs.
Click here to get started!
Being a visual repository filled with gorgeous images, you need to put your best foot forward when uploading ads with your products. Apart from following Pinterest image or video ad specs, use professionally crafted hyper-realistic CGI imagery. This helps customers identify with the product and picture themselves using it.
These are made with state-of-the-art 3D technology and can enhance your brand image, helping you connect with relevant audiences. In the long run, it also saves time and is more cost-effective.
You can check out the packages Commerce3D offers to help you create striking product imagery that works with Pinterest ad specs.
Click here to get started!
