Top CGI Product Video Marketing Trends in 2024

In today's rapidly evolving digital landscape, video marketing has become an essential tool for brands to captivate audiences and drive engagement. This means you need carefully crafted video marketing strategies to hold your audience’s attention.

With advancements in technology, computer-generated imagery (CGI) has emerged as a game-changing force, allowing marketers to craft visually stunning and immersive experiences like never before.

As we dive into 2024, it's time to explore the top CGI video marketing trends shaping the industry and helping businesses reach new heights.

In this blog post, we'll delve into the most innovative and impactful trends that are defining the future of ecommerce business.

There are a host of video marketing trends for ecommerce businesses. However, get started with these 5 CGI product video trends to boost your visibility and engagement:

You can’t have a strategic ecommerce video marketing plan without considering social media. Implementing product animation videos in social media offers a fantastic opportunity to connect with new customers and keep your current ones engaged.

But it goes beyond being a brief 15 or 60-second clip filled with entertaining content. It's an effective method to capture people's attention, encouraging them to pause their scrolling and truly focus on your brand.

With the continuous growth of social media platforms like TikTok, which has reached over 1.023 billion active users as of Q3 2022, brands are increasingly leveraging CGI to create engaging and shareable video content.

The platform's new features and partnerships with Linktree, Shopify, and WooCommerce, along with speculation about a podcast app, suggest that TikTok is on a quest to become a "super app."

One of the key advantages of product animation videos is their adaptability to various formats, such as vertical Stories, Shorts, and Reels, catering to the preferences of today's mobile-first audience. By embracing CGI-enhanced social media marketing, brands can truly differentiate themselves in an increasingly competitive digital space

Measuring the success of product videos is essential, and relying on intuition won't suffice. This is where tracking metrics become invaluable. That’s why this is more than simply one of the video marketing trends since data-driven insights determine whether your video is achieving its goals or falling short.

But which metrics should you focus on? Key indicators include views, engagement rates, click-through rates, and conversions. To monitor them and fine-tune your approach, consider using YouTube & Vimeo dashboards or social media analytics tools like Keyhole or Hootsuite for a deeper dive into your video's success.

Don't forget to compare your metrics against industry benchmarks and competitors to see where you stand. Continuously monitor your ecommerce video marketing results and adjust your content accordingly. This way, you can optimize your video marketing strategy for maximum ROI.

To cut through the noise and capture the attention of viewers, brands are leveraging the power of personalization and CGI technology in their video marketing strategies. By implementing immersive environments brands can forge emotional connections with their audience and drive engagement.

These environments can include realistic 3D-rendered living spaces, virtual travel destinations, or even futuristic worlds. By placing viewers in an environment tailored to their interests, brands can establish a strong emotional connection and improve the overall effectiveness of their video marketing campaigns.

For example, Gorilla Mind, a popular energy drink brand, sought to create a lasting impression and generate buzz for their new flavor releases, including Citrusy, Black Cherry Vanilla, Strawberry Candy, Arctic White, and more.

To achieve this, they opted for a thematic CGI product video campaign that effectively conveyed the energizing and revitalizing experiences consumers could anticipate from these flavors.

For the Citrusy flavor, the CGI video transports viewers to a sun-drenched garden where oranges fall gracefully from the trees on the grass. The vibrant colors and the realistic textures of the oranges create a sensory experience that evokes the refreshing and tangy essence of the Citrusy energy drink.

In contrast, the Arctic White flavor's CGI video features a breathtaking snowstorm set against a backdrop of majestic mountains. The snowflakes swirl and dance through the frigid air, accompanied by the sound of cracking ice, which further immerses the viewer in the frosty, invigorating atmosphere. This icy visual narrative brilliantly conveys the crisp, cool flavor of the Arctic White energy drink.

By using thematic CGI product videos for each flavor release, Gorilla Mind effectively generated excitement and anticipation for their new offerings. These videos not only highlighted the unique taste profiles of each flavor but also created an emotional connection with the audience, leading to increased brand awareness and customer engagement.

To maximize the impact of CGI storytelling, brands can employ various CGI effects that grab the viewer's attention and drive their emotional engagement. Some of these techniques include:

• Contrasting Details: By juxtaposing different elements within a scene, brands can quickly capture the attention of viewers. This contrast can be achieved through color, texture, or even the scale of the elements within the frame, creating a visually striking and memorable moment.

• Motion Blur Effect: The motion blur effect is a powerful tool for conveying a sense of speed and action within a scene. By incorporating this technique, brands can create a dynamic, fast-paced narrative that keeps viewers on the edge of their seats and engaged with the content.

• Lighting Effects: Lighting plays a crucial role in setting the mood and tone of a story. CGI allows a wide variety of lighting effects to achieve compelling storytelling in their images, from dramatic spotlights to soft, diffused glows. These effects can enhance the emotional impact of a scene and guide the viewer's focus to key elements of the story.