With the emergence of e-commerce platforms like Shopify and WooCommerce, DTC is an extremely competitive field. For a DTC business, a part of its competitive edge lies in how it visually presents the product.
That’s where it gets tricky.
DTC brands must create high-quality product visuals at scale for every new product launch. They are also required to launch new products, update existing product images on the website or online store, and create the visuals used in ads and social media.
All this becomes challenging when you scale your business. Using traditional photography presents various issues as well, such as:
- Finding a proper studio
- Arranging the right props and set-ups
- Transportation costs for products
- Lack of expertise with the right ‘feel,’ lighting, and background in product photography.
Plus, the final shots are static. You can’t change them beyond color adjustment. If unsuccessful, you must start the whole process from scratch.